Transforming ambitious ideas into profitable, sustainable, and operationally unbreakable businesses across Ethiopia and the Horn of Africa
"Deep local expertise. Global best practices."
BRICKS Consults is a business consultancy firm with dynamic collaborative experts dedicated to transforming ambitious ideas into profitable, sustainable, and operationally unbreakable businesses across Ethiopia and the Horn of Africa. We combine deep local market expertise with global best practices to deliver strategic clarity, commercial firepower, future-proof digital infrastructure, and investment readiness.
We function as a flexible, high-performance network of specialist firms and independent experts. For every engagement, we assemble the precise mix of capabilities needed — drawing from SAP transformation specialists, AI systems architects, investment experts, healthcare accreditation leaders, and infrastructure partners.
For clients requiring rapid, targeted support. These focused interventions deliver specialised advisory in key areas such as trade advisory, marketing strategy, event development and management, brand positioning, regulatory compliance, and investment structuring. We provide immediate, hands-on execution with practical frameworks and deliverables that drive quick, measurable results.
Through focused short-term engagements, we provide high-intensity support to diagnose organisational gaps, craft winning strategies, launch new projects and brands, and build profitable trading operations. Our work centres on holistic organisational reform that strengthens structure, commercial execution, and infrastructure, ensuring rapid and measurable impact.
For clients seeking deeper and more sustained transformation, we offer long-term partnerships. This includes the full scope of Corporate Advisory plus a dedicated, embedded project team that works inside the organisation to execute strategies, manage day-to-day operations, coach internal teams, and build lasting internal capabilities — becoming a true extension of your leadership, driving measurable change while ensuring knowledge transfer.
Comprehensive solutions tailored for the complex landscapes of emerging markets — from strategic diagnosis through to full digital transformation.
Setting the road map of the company for the foreseeable future, we identify focus areas to ignite success in the medium term. Our ability to clearly set operational objectives enables strategic and implementation clarity to execute well-defined projects and programmes. We embed our team to oversee organisational reformation, business process streamlining, and execution — tracking optimisation through periodical OPIs and enhancing the capacity of internal employees for smooth handover.
From developing a unique brand identity and positioning to building a complete commercial and profitability strategy. We create brand blueprints, annual sales and pricing plans, marketing calendars, CRM systems, and customer targeting models. Our Customer Emotional Ladder framework builds brands through Enrichment, Empathy, Trust, and Eminence — driving measurable ROI and profitability.
A full brand communication cycle: from understanding business objectives and campaign goals, through target audience selection and platform-fit content development, to measurement and optimisation. We apply our Brand Value Matrix (BVM) to track brand positioning, differentiation, unprompted awareness, satisfaction, recommendation likelihood, and consideration — ensuring data-driven media placement and content production.
End-to-end digital transformation covering website and app development, CRM systems, AI-powered digital marketplaces, AI-powered brand communication platforms, and business process streamlining. Through our strategic partnerships with Fermia.ai and Madiba.com, we implement future-ready digital solutions that strengthen visibility, operations, and customer engagement.
ECA Strategy 2030 (five-year roadmap), Fairland PLC ($10M manufacturing strategy), United Breweries (Walin brand launch), Great Abyssinia PLC (three-year turnaround), Forus Digital Group (market entry, Netherlands), ENCST SlowEcoFashion (circular economy feasibility), Alemud Group (Berbera-Addis investment corridor), Golden Cloud Consulting (healthcare investment)
Marathon Spirits (Balez brand transformation), YEFIKIR Ethiopian Fashion (full brand & visual identity), EARS Ethiopian Animal Rescue & Sanctuary, MERON, MAFI, The Look, Shimena Weaving Friendships, se quag GmbH, Fashion Revolution Ethiopia
YEFIKIR website & social media strategy, EARS digital platform & public engagement, Yared Tour & Travel, Marie-Lean & Thomas Staudenherz website, Fermia.ai partnership (AI digital infrastructure), Madiba.com partnership (CRM & digital marketplaces)
A multi-disciplinary leadership team combining deep local market knowledge with global consulting expertise.
13+ years in business development, commercial strategy, investment facilitation, organisational transformation, and project management.
Digital systems and operational excellence expert. Serial entrepreneur with deep roots in information systems architecture, ISO quality management, blockchain technology, and CRM systems. Developer of the Fermia.ai platform.
State-certified fashion and textile designer. Expert in branding, corporate rebranding, visual storytelling, sustainable design, and circular economy initiatives.
Seasoned media and events professional driving brand visibility, stakeholder engagement, and corporate communications through PR, social media, and event production.
Specialist advisors who extend our capabilities across investment, legal, and international partnerships.
Strong expertise in marketing strategy, brand development, and digital brand communication. Creates integrated brand strategies combining creative positioning with effective digital communication, helping clients build strong market presence.
CISI certified, Commercial Bank of Ethiopia veteran. Deep expertise in regulatory navigation, project financing, investment readiness, Ethiopian Stock Exchange advisory, financing structures, and capital-raising strategies.
A driving force behind international investment and partnership initiatives. Structures complex cross-border investment opportunities, prepares compelling investor presentations, and enables clients to access international capital networks and strategic alliances.
Highly experienced lawyer and former Judge. Specialises in legal and compliance matters including corporate structuring, company formation and liquidation, and regulatory research — ensuring projects meet the highest legal standards.
Our collaborative ecosystem gives clients broader knowledge depth, seamless integration of cutting-edge technology, and unmatched flexibility throughout the project lifecycle.
Also partnered with Fermia.ai (AI-powered digital infrastructure), Madiba.com (SAP transformation & CRM), and GCCSO (healthcare accreditation).