Corporate Structure & Capacity

A lean yet effective internal structure with enhanced external capability

“Reforming organization to execute the B³ Strategy 2030”

4
Departments
3
Outsourced Units
2-Year
Transition
10+
New Roles

Section 01Restructuring Rationale

In order to reduce silos seen in OPI gaps and achieve ambitious goals, ECA will accelerate operational effectiveness through a flat, agile structure that promotes cross-departmental collaboration, scalability, and member-centricity.

Member Services

Dedicated department delivering value-added services — the go-to desk for all member needs, onboarding, and support.

Market Development & Promotion

Independent marketing team for Ethiopian Coffee and member promotion — branding, events, and international trade.

Project Development through Partnership

Dedicated team for local and global partnerships, donor mapping, and funding — driving strategic alliance building.

Section 02New Organogram

A flat, agile structure designed for cross-departmental collaboration, scalability, and member-centricity. Outsourced units (dashed gold border) accelerate capacity during the 2-year transition period.

Board of Directors / Steering Committee
Elected from members
CEO / Executive Director
Strategic Leadership & Overall Coordination
Member Services Dept
3 Units
Customer Service Team
Digital & Data Team
Awareness & Advocacy Team
Training & Agronomy Dept
2 Units
Coffee Academy Team
R&D and Better Agronomy Team
Support Department
2 Units
Finance Team
Admin & HR Team
Market Dev & Promotion Dept
2 Units
Branding & Promotion Team
Alliance & Project Dev Team
Internal Unit
Outsourced (Phase 1–2: 2026–2027)

Section 03Department Details

Each department operates with clear mandates and cross-functional linkages, ensuring no unit works in isolation.

Member Services
3 Units
Customer Service Team
  • Member onboarding and profiling
  • Support desk and issue resolution
  • Satisfaction surveys and feedback loops
Digital & Data Team Outsourced
  • CRM administration and data collection
  • Geo-tagging and traceability tools
  • EUDR compliance data management
Awareness & Advocacy Team
  • Newsletter production and distribution
  • Webinars and policy briefings
  • Stakeholder forums and public engagement
Cross-Functional Linkages
Market Dev (member promotion) • Training (onboarding pathways) • Support (data & reporting)
Market Dev & Promotion
2 Units
Branding & Promotion Team Outsourced
  • Corporate branding and visual identity
  • Events, sponsorships, and auction coordination
  • Buyer matchmaking and trade promotion
Alliance & Project Development Team Outsourced
  • International alliances and MOU management
  • Bankable project proposals and donor mapping
  • B2B linkages and partnership matchmaking
Cross-Functional Linkages
Member Services (member data for campaigns) • Training (academy promotion) • Support (budget tracking)
Training & Agronomy
2 Units
Coffee Academy Team
  • In-person and online courses (cupping, Q Grader, sustainability)
  • Certifications with SCA and CQI partners
  • Continuing professional development for members
R&D and Better Agronomy Team
  • Variety improvement trials and research programs
  • EUDR compliance R&D and standards development
  • Carbon credit pilots and sustainability initiatives
Cross-Functional Linkages
Member Services (training enrollment) • Market Dev (knowledge branding) • Support (grant administration)
Support
2 Units
Finance Team
  • Budgeting, accounting, and financial reporting
  • Membership fee collection and tracking
  • Diversified revenue tracking and grant administration
Admin & HR Team
  • Office administration and procurement
  • Recruitment, onboarding, and performance management
  • Outsourcing coordination and vendor management
Cross-Functional Linkages
All departments (budget & HR) • Market Dev (event budgets) • Training (resource allocation)

Section 04Accelerating with Outsourcing

Three strategic outsourcing streams accelerate capacity building during the first 24 months, with a clear transition plan to bring capabilities in-house.

Stream 01
Software & Data Management
24 Months • 2026–2027 ETB 15M / year
  • Build digital backbone: website, mobile app, CRM
  • Data infrastructure and analytics platform
  • Member database and geo-tagging systems
  • EUDR compliance data architecture
  • Fully functional CRM system by Year 1
  • Member-facing website and mobile app
  • Data dashboards and reporting suite
Transition: Internal Digital & Data Team trained in parallel; full handover by Year 3.
Stream 02
Branding, Communication & Events
24 Months • 2026–2027 ETB 7M / year
  • Brand identity design and guidelines
  • Campaign development and execution
  • Addis Coffee Cup event management
  • Trade fair representation and promotions
  • Complete new brand identity package
  • 12+ Addis Coffee Cup events per year
  • Quarterly campaign performance reports
Transition: In-house Branding & Promotion Team recruited and mentored during engagement.
Stream 03
Project Development & Alliance Management
24 Months • 2026–2027 ETB 3M / year
  • Partnership network development and donor mapping
  • Bankable proposal writing and submission
  • MOU negotiation and alliance coordination
  • DFI engagement and grant sourcing
  • Partnership dashboard with active MOUs
  • Minimum 3 funded projects by Year 2
  • DFI pipeline and relationship map
Transition: Alliance & Project Development Team assumes full ownership post-engagement.
ETB 25M
Annual Outsourcing Budget
ETB 50M
Total 2-Year Investment
3
Parallel Streams
Year 3
Full Internal Transition

Section 05Planning & Reporting

A structured KPI framework ensures every department delivers measurable impact aligned to the B³ Strategy.

Member Services & Retention
  • Member satisfaction score (target: >80%)
  • New member onboarding rate
  • Database completeness and accuracy
Market Development & Promotion
  • Lead generation from events and campaigns
  • Website traffic and engagement metrics
  • Trade fair ROI and buyer conversion
Research, Training & Sustainability
  • Training participants per quarter
  • Active R&D projects and pilot programs
  • EUDR compliance rate among members
Advocacy & Policy
  • Policy influence rate on sector regulations
  • Partnership agreements signed annually
  • Stakeholder forum attendance and outcomes
Finance & Operations
  • Non-membership revenue as % of total
  • Operational efficiency ratio
  • Annual audit score and compliance rating
  • Budget variance and cost control metrics
  • Grant utilization and reporting timeliness
  • Outsourcing ROI per stream

Section 06OODB Data Model

The corporate structure is represented as a traversable object graph in the OODB — enabling real-time dashboards, AI agent queries, and cross-entity reporting.

Organizational Entities

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Unit
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StaffPosition
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Performance Tracking

KPI
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Target
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Metric
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